Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

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We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.

With that in mind, I've been thinking a lot lately about Caitlyn, née Bruce, Jenner. That decathlon win at the 1976 Summer Olympics in Montreal was my first real experience getting swept up in the drama of an athletic event, and when Jenner crushed the 400 meters, paving the way to overall victory, I was hooked.



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