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Shamrock Capital, a Los Angeles-based investment firm with approximately $1.9 billion of assets exclusively in the media, entertainment and communications sectors, has reached an agreement with Beringer Capital to acquire Adweek, the leading media and events company serving the brand marketing community.
The news was announced today by Jeffrey Litvack, CEO of Adweek, who will continue to lead the company.
The investment bank CG Petsky Prunier, part of Canaccord Genuity, advised Adweek and Beringer Capital on the transaction.
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