Advocacy Shop Goes Hollywood

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As an agency known mostly for its advocacy work—including Oxfam and the ACLU—Benenson Janson might not seem an obvious candidate to advertise films. But with the recent addition of seasoned movie-marketing executive Neal Lemlein as evp of client services, the independent shop is banking that Hollywood could use some of its cause-related savvy.

The strategy? Apply what it knows about advocacy to the projects of small, independent directors.

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