Advertising's Angry White Man

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Steven Grasse’s high-school rock band, Hair Club for Men, never made it big, but that doesn’t mean the bass guitarist turned adman won’t get face time on MTV.

The Real World, the famed reality show known as much for the lavishly converted buildings that house the cast members as for the drama that unfolds under their roofs, chose to bedeck the walls of Philadelphia’s Seaman’s Church Institute, in a former bank building on Arch Street, with a 6-foot-high portrait of the Gyro Worldwide CEO.

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