Advertising Takes a Back Se at in Wake of Terror Attacks

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With the broadcast networks offering around-the-clock coverage of the terrorist attacks in New York and Washington last week, advertisers were left pondering when and with what tone they might return to the airwaves.

Already sapped by a sagging advertising marketplace, the Big Four broadcast networks alone (ABC, CBS, NBC and Fox) lost a total of $150-160 million in ad revenue from Tuesday through Friday, not including the costs associated with news gathering.

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