Advertising Leaders Reflect on Jobs' Legacy

'He taught ad people that design was king'

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Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend.

Most, however, had never worked with him. Still, they felt they knew him from the exceptional aesthetics of his products to his peerless ability to defy convention and embrace the power of marketing.

“He has been a mentor to all of us,” said Taxi chairman Paul Lavoie, who dedicated his Advertising Week presentation on doubt this morning to Jobs.

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