Advertising Drives Climate Change, and Jonathan Wise Thinks Marketers Should Know

The Purpose Disruptors co-founder, an Adweek 2023 Sustainability Honoree, wants the industry to recognize its role in the crisis

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While many marketers may not know it, few professions drive more carbon emissions than the advertising industry.

Sure, creative strategists and media planners might not be mining, manufacturing and shipping the products themselves, but they are directly responsible for cultivating—and increasing—the consumer demand that justifies those products’ creation in the first place.

For an industry that prides itself on empathy and creativity, this can be an unpleasant truth. 

But it is a reality that its practitioners need to acknowledge, according to Purpose Disruptors co-founder Jonathan Wise, if for no other reason than to make an informed decision about how to respond.




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