SPRINGFIELD, ILL. - Advertising and retailer organizations have succeeded in getting Illinois Gov. Jim Edgar to veto a bill heavily regu" /> Advertising and Retail Industries Battle Ill. Promo Legislation <b>By Scott Hum</b><br clear="none"/><br clear="none"/>SPRINGFIELD, ILL. - Advertising and retailer organizations have succeeded in getting Illinois Gov. Jim Edgar to veto a bill heavily regu
SPRINGFIELD, ILL. - Advertising and retailer organizations have succeeded in getting Illinois Gov. Jim Edgar to veto a bill heavily regu" />
SPRINGFIELD, ILL. - Advertising and retailer organizations have succeeded in getting Illinois Gov. Jim Edgar to veto a bill heavily regu" />

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Advertising and Retail Industries Battle Ill. Promo Legislation By Scott Hum

SPRINGFIELD, ILL. - Advertising and retailer organizations have succeeded in getting Illinois Gov. Jim Edgar to veto a bill heavily regu

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At issue is House Bill 1687, the Illinois Prize Promotion and Sweepstakes Consumer Protection Act which sets a number of tough regulations for contests and sweepstakes in the state. For example, one provision of the bill mandates that TV and radio ads mentioning a sweepstakes would have to include a statement about purchase requirements and the name, address and phone number of the sponsor ‘at a decibel level equal to the highest decibel level used in the advertisement and at a speed equal to or slower than any other statement’ in the ad.
It also requires a 14-item consumer disclosure printed...

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