ADVERTISING 101

When John Verret joined the faculty of Boston University’s College of Communications several years ago, he did not expect to be spending most of his time in a laboratory.

Verret does not have much experience with test tubes or beakers—but as a former vice chairman of Arnold, he has the perfect background to be a faculty adviser to AdLab, the school’s long-running training program for would-be advertising professionals.

“We try to run itas close to a real advertising agency as possible,” said Verret, an associate professor of advertising at BU.

AdLab is a student-operated agency that BU juniors and seniors can take as a course for credit. An executive board, which is madeup of student staff members, manages creative services. Every account is assigned an account team and an account executive. The fully equipped AdLab is able to produce print, television, radio and collateral materials.

Last year the AdLab crafted campaigns for Lawyers Concerned for Lawyers, Angel Flight, Outward Bound, Boston Harbor Islands andthe Massachusetts Conveyancers Association.