Advertisers Likely to File Suit Over Harsh New Cigarette Warnings

FDA unveiled new graphic images Tuesday

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The Food and Drug Administration unveiled new mandatory health warnings for cigarette packages on Tuesday; the warnings are the boldest seen thus far in the U.S., designed to scare the pants off kids who are even thinking about smoking and help adults make the decision to quit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in