Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In an 11th-hour bid to thwart an eventual Federal Communications Commission ruling on product placement, the three main U.S. advertising trade associations have sent a letter to the commission urging it to reconsider issuing a notice of proposed rule making on embedded advertising.
The FCC is expected to vote Tuesday on whether it will proceed with the notice at its scheduled meeting, during which it will also vote on chairman Kevin Martin’s plan to ease media ownership rules.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in