Advanced Micro Looks at 4 Shops

SAN FRANCISCO Advanced Micro Devices has selected four agencies to compete in the review for its estimated $40 million U.S. ad account, sources said.

In contention are three WPP Group shops—Young & Rubicam in San Francisco, JWT in Los Angeles and Grey in New York—as well as Interpublic Group’s Foote Cone & Belding in San Francisco, sources said. (Y&R is pitching with sister shop SicolaMartin in Austin, Texas, which already works for AMD.)

AMD split with IPG’s McCann Erickson in San Francisco after a three-year relationship [Adweek Online, Jan. 20]. Sources said the decision to terminate the relationship was precipitated at least partly by McCann’s desire to participate in the review for Intel’s $300 million global business.

In that review, McCann led a victorious IPG team against agencies from rival holding companies Omnicom Group and WPP Group.

AMD in Sunnyvale, Calif., has spent less than $5 million on ads in each of the past two years, per Nielsen Monitor-Plus. Sources said spending would be increased next year as the client looks to better compete against Intel and other rivals in the microprocessor space.

Agency officials either could not immediately be reached or declined comment. The client did not return calls.

—Adweek staff report