Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors

Marketer caters to nerds at expo

The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose interest in Hasbro extends well beyond the professional. They are, in a word, nerds, and Hasbro loves them very much.