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It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold.
But where the BBDO ad, "Cabin," illustrates convenience, the Arnold spot, "Mind's Eye: Burglary," depicts relief. Arnold's work—the first since the agency won ADT's creative account in the fall—is part of a larger campaign that also includes radio and digital ads and breaks today.