Adspace Networks announced Tuesday (July 22) it is expanding its in-mall digital ad network to the Kenwood Towne Centre in Cincinnati, bringing the network’s reach to 100 malls in 39 major markets. The Kenwood Town Centre, strategically located in the market, attracts 2 million monthly visitors, about half of which watch Adspace’s smart screens, according to data from Nielsen.
“Cincinnati is a very strategic location for Adspace. It is home to some of the nation’s largest consumer packaged goods companies and grocery retailers” said Dominick Porco, chairman and CEO for Adspace. “It makes sense for us to be in the backyard of these major marketers so they can see first hand the value that Adspace brings to area shoppers, retailers and advertisers.”
Several Cincinnati-based companies have already experimented with the Adspace’s digital smart screens, including Procter and Gamble, KAO Brands and Macy’s.
