Ads Readied For Strike

As last Saturday’s strike deadline approached, both Northwest Airlines and its pilots’ union were drawing up possible advertising plans.
If the pilots voted to strike over the weekend, the Minneapolis-based airline planned to target consumers with ads informing Northwest ticket holders of their options, said Craig Braasch, director of advertising and promotions for Northwest.
Should a strike occur and not be quickly settled, however, national advertising may be used to explain Northwest’s bargaining position to the public, Braasch said.