Ads for Assisted-Living Residence Focus on Boomer Guilt

ATLANTA Planet Central has launched an emotional print campaign for The Laurels, an assisted-living facility for senior citizens. Rather than tout the amenities of its client’s residences, work from the Charlotte, N.C., agency speaks to the nagging guilt many baby boomers feel about elder care.

In one ad, a middle-aged woman holds the back of her neck, clearly worried.

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