Adobe Wants Creatives to Mess With Its Logo, and It's Actually Using Their Ideas

Artists' renderings as corporate identity

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Adobe has been slowly giving its logo a makeover—well, sort of.

Since December 2013, Adobe has been asking the creative community to tinker with its visual brand identity, encouraging artists to take the Adobe logo and make it their own. Today, the company released the latest installment—Ash Thorp is the 13th artist the company has worked with—in what it is calling the Adobe Remix project. 

"We really wanted to showcase our brand strategy in action," said Karl Isaac, head of brand strategy and innovation at Adobe.

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