Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Administaff has awarded its media account to NextMedia.
The Dallas agency won the account following a review against undisclosed regional contenders. The Perrault Company, the Houston incumbent, did not participate. Billings are undisclosed.
NextMedia is charged with handling local planning and buying and developing a national media strategy for the Kingwood, Texas-based company, which has relied on spot radio in its 21 markets.
Administaff is seeking a national audience for two reasons: To offset future marketing costs of introducing the brand in new markets and because it is able to work for companies outside of its primary territories, said client vice president of marketing Greg Morton.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in