Adidas, MLS Make Music Online

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NEW YORK Adidas and Major League Soccer, of which Adidas is the official sponsor, supplier and licensee, has created a different type of partnership: a U.S. soccer marketing campaign called “MLS Represent” that’s grounded in contemporary music.

The initiative involves each MLS franchise pairing with a band it helped select which, in turn, creates original music and songs for that team.

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