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LOS ANGELES Independent NYCA has added global duties on Adidas Golf, according to the agency.
Adidas owns TaylorMade, which the agency has represented since 2002, said Michael Mark, creative director and CEO. “Adidas is one of the world’s great brands,” he said, “and for a little shop in Encinitas, Calif., to be awarded this is a testament to the remarkable people we have.”
The shop will handle all brand communications, including television, print, online, special events, in-store and interactive displays, as well as promotions for the company’s eyewear, outerwear, apparel and shoes.
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