Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Two U.K. star athletes teach each other about their respective sports in a new campaign by 180 for Adidas breaking on Friday.
Soccer star David Beckham and rugby player Jonny Wilkinson, both of whom wear Adidas Predator soccer shoes, star in the campaign, which consists of a 90-second cinema spot and three 30-seconds commercials. In one ad, Wilkinson teaches Beckham how to make a rugby penalty kick. In another, Beckham shows Wilkinson how to “bend” a soccer ball when taking a corner kick.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in