Adidas Creates Race Up Building

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NEW YORK Forty athletes compete to be the fastest to scale a 100-meter vertical track that runs up the side of a building in Adidas’ latest outdoor installation of its “Impossible is nothing” campaign.

Created by TBWA\Japan as part of the collaboration between 180 in Amsterdam and TBWA Worldwide on the sportswear brand’s account, “Adidas Impossible Sprint” takes place on two buildings in Hong Kong and Osaka, Japan.

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