Adding Up Adweek's Classified Ads for Jobs

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Give this interpretation a try: The plunge in help-wanted ads for jobs in advertising, marketing and media is a tribute to the power of last year’s numerous ads. You see, they worked so well that hardly any company needs to hire new employees this year! More realistically, can we say this July’s numbers look so weak because July 2000 was exceptionally strong? Afraid not.

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