Adding Up Adweek’s Classified Ads for Jobs

Give this interpretation a try: The plunge in help-wanted ads for jobs in advertising, marketing and media is a tribute to the power of last year’s numerous ads. You see, they worked so well that hardly any company needs to hire new employees this year! More realistically, can we say this July’s numbers look so weak because July 2000 was exceptionally strong? Afraid not. The data for last July showed four of our six regions down versus July 1999, while the U.S. total was flat from year to year. The advertising recession of the early ’90s is starting to look downright robust by comparison to the current job market. And it took awhile to come out of that one.