Adams & Knight Expands Financial Roster

BOSTON Adams & Knight said it has added a pair of financial services clients to its roster.

InsurBanc in Farmington, Conn., a federal savings bank serving the independent insurance industry, has tapped the Avon, Conn., agency for national multimedia branding programs set to debut in the fall. The work was awarded following a review of undisclosed shops; the initial budget is in the six-figure range, the agency said. Print ads will appear in trade publications.

Separately, Hartford-based Trust Company of Connecticut, which provides trust investment management services, has hired the agency for public relations chores. The strategy will be to build general awareness of the client’s commitment to personalized attention.

The wins underscore that the 30-person agency is “becoming more sought after for our financial expertise and extensive knowledge of the insurance industry,” said shop president Jill Adams.

—Adweek staff report