Adam Opel and AOL in German Pact



RUESSELSHEIM, Germany — Adam Opel AG, the German arm of General Motors Corp., unveiled a deal with AOL Time Warner Inc. to feature its cars on AOL’s Web pages in Germany.

AOL (AOL) will provide information on the car maker’s models and offer its new and used cars in its online car market, Opel said Tuesday.

“Opel considers the Internet an important communications medium,” the company said.

The AOL partnership complements its existing Internet activities, the company said. Opel already sells cars on the Internet through its own Web site.

Opel didn’t say how much it would invest in the alliance, but on Monday a source told Dow Jones Newswires that the company would put about 20 million Deutsche marks ($8.7 million) into the partnership.

The two-year contract will be launched at the Frankfurt Motor Show in September.

The agreement marks an important step for Opel, which is formulating a restructuring plan after losing 835 million marks last year. Company officials acknowledge that part of the loss stems from an image problem, and that advertising will help improve its standing with the public, which views Open as a dull brand, The Wall Street Journal reported Tuesday.

GM (GM) also has an alliance with AOL in the U.S.