Ad Store Grabs Mike's Hard Lemonade

NEW YORK Mike’s Hard Lemonade has shifted its $15 million account to The Ad Store from two-year incumbent Cliff Freeman and Partners, sources said.

The decision follows a review that included New York-based Cliff Freeman, The Ad Store, Euro RSCG MVBMS Partners and possible others, according sources.

Charles Rosen, evp, director of business development at Cliff Freeman, said, “When they said they were going to talk to other agencies in November, we were incredibly disappointed, especially after two years of double-digit sales growth and a recent gold Effie win in one of the most difficult categories—the beer category, not just...

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