Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.
According to the report, ad spending for the quarter increased by just 0.7 percent, to $35.6 billion, compared with the 5.7 percent increase in Q1. During the first six months of 2014, ad spending has grown 3.1 percent.
"The slow growth rate of ad spending in Q2 is payback for the surfeit of money in Q1 that was pulled forward to fund Olympics budgets," explained Jon Swallen, North American chief research officer at Kantar Media, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in