Ad Portals: Will Viewers Tune In?

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NEW YORK In the next few weeks, Honeyshed, the much-awaited celebration of advertising as culture backed by David Droga, will begin testing the site he’s described as “QVC meets MTV.”

That site, which hopes to connect brands with consumers through a mix of branded entertainment, long-form commercials and social networking, joins a host of new sites from media companies that are trying to accomplish the same goal through popular TV spots.

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