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Some things just don’t go on forever. Take the name of Seattle shop Ad Infinitum.
The agency’s principals, in a move to highlight the shop’s full-service capabilities, have opted for a more traditional moniker: one featuring their names. The $5.3 million shop has been rechristened Purdie Rogers.
“We felt that Ad Infinitum sounded like a creative boutique or a graphic design firm,” said Andrew Rogers, who co-founded the shop with college classmate George Purdie nine years ago.
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