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Here in the U.S., where 83 percent of adults are self-proclaimed coffee drinkers, tea is generally marketed as something genteel—a soothing beverage to be sipped while relaxing in your sitting room, not guzzled throughout the day from a giant Dunkin' Donuts mug. But in the U.K., tea still reigns supreme as the hot beverage of choice, even among the younger set, about half of whom say they drink a cuppa every morning.