Ad of the Day: Xfinity

Rebranded Comcast brings back the Slowskys, plus one

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Comcast’s attempt last year to spruce up its image by rebranding its high-speed services under the somewhat dubious name Xfinity was met, as one might expect, with ridicule. But now, the company has opted against completely throwing out the baby with the bathwater, so to speak—reprising Comcast’s old, popular spokes-turtles, the Slowskys, after a long hiatus.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in