Brand MarketingAd of the Day: XfinityRebranded Comcast brings back the Slowskys, plus oneBy Gabriel Beltrone|July 5, 2011ShareBy Gabriel Beltrone|July 5, 2011Share Comcast’s attempt last year to spruce up its image by rebranding its high-speed services under the somewhat dubious name Xfinity was met, as one might expect, with ridicule. But now, the company has opted against completely throwing out the baby with the bathwater, so to speak—reprising Comcast’s old, popular spokes-turtles, the Slowskys, after a long hiatus. In fact, agency Goodby, Silverstein & Partners has added offspring to the mix. Karolyn and Bill, formerly a pair, use two new spots to introduce their son, Stanley—or Bill Jr.—depending on which parent you ask. Naturally, they blame their miscommunication over the name on a slow DSL connection. While Comcast first introduced the Slowskys in 2006, it last debuted a commercial featuring the couple during Super Bowl 2009, when Bill found Karolyn entirely unreceptive to the down-tempo thrills of wagon riding. Given their penchant for marital spats and dedication to maintaining a leisurely pace in all affairs, it’s no surprise the Slowskys took a couple of years to procreate. But Xfinity also appears to have been busy with other ads of late, putting out a series of anthem commercials (not produced by Goodby) that centered around obnoxious jingles. Creating those, not to mention other, less-compelling spots, likely distracted the brand from churning out more humorously sluggish animatronic reptiles. Credits Client: Xfinity Spots: “Name Game,” “Good Things” Agency: Goodby, Silverstein & Partners Executive Creative Director: Jamie Barrett Associate Creative Director: Paul Charney Associate Creative Director: Stefan Copiz Art Director: Javier Torok Copywriter: John Lightstone Producer: Jake Grand Executive Producer: Tod Puckett Business Affairs: Michael Graves Account Director: Ashley Weber Account Operations Manager: Jason Pelton Director: Scott Vincent Production Company: Hungry Man Director of Photography: Jonathan Sela Line Producer: Caleb Dewart Executive Producer: Cindy Becker Music: Elias Sound Design: 740 Sound Design Executive Producer: Scott Ganary Editorial Company: HutchCo Editor: Jim Hutchins Assistant Editor: Joaquin Machado Executive Producer: Jane Hutchins Motion Graphics: Life Long Friendship Society Mixed by: Rohan Young @ Lime Studios Final Post: Brickyard VFX Final Color: Company 3, Siggy Ferstl Adweek Adweek