Ad of the Day: Zappos Delivered 1,900 Boxes to Hanover, N.H., That No One Ordered

Under cover of night

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Zappos has always taken its "Delivering happiness" mantra seriously, at least where customers are concerned. To express it this holiday, and alongside agency Mullen Lowe, it pulled a stunt that's almost sure to guarantee social newsfeed love: Thirty employees visited Hanover, a small New Hampshire town, in the dead of night to drop big boxes of gifts on the doorsteps of every house.

Hanover, recognized by Zappos as "fiercely loyal" to the brand compared to other communities its size, is considered one of New Hampshire's wealthiest communities, and was once dubbed the best place to live in the state by a site called Road Snacks (not to mention one of America's prettiest towns). It's



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