Ad of the Day: Zappos Delivered 1,900 Boxes to Hanover, N.H., That No One Ordered

Under cover of night

Zappos has always taken its "Delivering happiness" mantra seriously, at least where customers are concerned. To express it this holiday, and alongside agency Mullen Lowe, it pulled a stunt that's almost sure to guarantee social newsfeed love: Thirty employees visited Hanover, a small New Hampshire town, in the dead of night to drop big boxes of gifts on the doorsteps of every house.