Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials

Needless to say, the moviegoers weren't pleased

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That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last month. Their enjoyment of the latest James Bond epic was interrupted not once, not twice, but 003 times as the action built to an explosive climax.

It was all a hidden-camera prank engineered by Project: WorldWide agency School to promote TiVo's 500GB Bolt DVR system. Consumers won't stand for interruptions at the movies, the client maintains, so they shouldn't put up with them at home, either.

"Getting interrupted right at the climax is brutal," Joe Corr, chief creative officer at School, tells Adweek.



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