Ad of the Day: Walmart

A cat yodels 'Jingle Bells' in the holiday season's wackiest spot yet

Animals are forced to do lots of humiliating things in the name of holiday cheer. In particular, advertisers like to make them sing "Jingle Bells." Earlier this week, we saw the Brooks Brothers lambs perform a charming little version. Now, Walmart delivers the opposite—a terrifying rendition by a freaky cat yodeling with a CGI mouth.

The video, from The Martin Agency—Walmart's lead shop, which was recently named its digital agency as well—is basically what you would get if you fed the Quiznos Spongmonkeys (also created by Martin, you'll remember) through the John St. catvertising grinder. Designed to appall, it does just that. It's nearing 100,000 views on YouTube in just a couple of days, and the comments are uniformly flabbergasted—for better or worse. (The top-rated comment is unprintable here, but it involves asking, in a colorful turn of phrase, what just happened.)

Walmart is going all off-kilter with its digital campaigns this season, having already introduced Frank the Talking Fruitcake in a series of videos. The yodeling cat might seem like a one-off, but in fact Martin is working on a whole new commercial based around the creature, due about a week from now. As you wait anxiously for that day to arrive, you can practice singing along with the cat. The yodel-ified lyrics are on the YouTube page.

CREDITS:

Client: Walmart

Agency: The Martin Agency, Richmond, Va.

Chief Creative Officer: John Norman

Group Creative Director: Joe Alexander

Creative Director: Vanessa Fortier

Copywriter: Bob Meagher

Art Director: Pat Wittich

Strategic Planner: Jennifer Costello

Account Supervisor: Elizabeth Jones

Account Executive: Jacki Juenger

Account Coordinator: Molly Holmes

Agency Senior Broadcast Producer: Pamela Mahan

Agency Junior Producer: Ross Skinner

Digital Producer: Lalita Koehler

Creative Hybrid: Chaucer Barnes, Jeremy Lind

Animation Production Company: Red Car

Creative Director/Animation Director: Chris Bialkowski

Producer: Courtney Fransen

Animators: Eric Dalimarta, Garret Walter

Managing Director: Mary Knox

Music House: Comma Music (Chicago)

Arranger/Musician: Larry Pecorella

Executive Producer: Bonny Dolan

Talent/Yodeler: Bob Bowker

Audio/Post: Particle (Chicago)

Mixer: Dominic Morris