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A dark diner in Anywhere, USA. A writer chasing his invisible muse. A tree set aflame in the midst of a desert. One lone buffalo, roaming.
The latest impressionistic Volvo spot by Grey New York continues a unusual approach to advertising that started in June with "Wedding," an ad that managed to both intrigue and frustrate viewers who shared their divergent opinions on social media under the #volvowedding hashtag.
The new spot, "Song of the Open Road," almost three minutes long, is, if anything, even more cryptic than its predecessor.
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