Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
You know what's really freaking cute? Laughing babies. You know what's also cute? Laughing old people. You know what's not quite as cute, but still pretty heartwarming? Laughing anyone. And that's exactly what Volkswagen and Deutsch LA are giving us in this first TV spot in the "Why VW" campaign, appropriately titled "Smiles."
The 30-second commercial shows snippets of "real people"—in order of age, from babies to kids to adults to seniors—laughing uncontrollably, with nary a car in sight.