Ad of the Day: Volkswagen

Automaker goes for smiles with an ad full of laughter and a new content play online

You know what's really freaking cute? Laughing babies. You know what's also cute? Laughing old people. You know what's not quite as cute, but still pretty heartwarming? Laughing anyone. And that's exactly what Volkswagen and Deutsch LA are giving us in this first TV spot in the "Why VW" campaign, appropriately titled "Smiles."

@adweekemma Emma Bazilian is Adweek's features editor.