Ad of the Day: Volkswagen

The brand shows its range, from poignant to comic, in spots for the Passat and Jetta

In a way, it's surprising that Volkswagen and Deutsch had such a megahit with "The Force." (For those under a Geico-ish rock, that would be the 2011 Super Bowl spot that's racked up 53 million views to date on YouTube.) Brands usually have to go big and loud to enjoy such mass effect.

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