Ad of the Day: An Unloved Sprout Finds a Family in BBC One’s Cute Christmas Ad

Animated redemption from RKCR/Y&R

Are you a tiny sentient sprout-person who is hated by everyone, even at Christmas, when people are supposed to be nicer to other people (and vegetables)? Never fear. The stars of British TV shows have room for you at their table.

That's the strange, not very relatable but still somewhat cute premise of RKCR/Y&R's big new Christmas ad for BBC One. Directed by Smith & Foulkes—best known perhaps for their Honda ads through Wieden + Kennedy London—the BBC spot is narrated by current Doctor Who actor Peter Capaldi, and follows the plight of an unloved sprout as he navigates a mostly hostile winter wonderland.

Sprout Boy meets a baker, a toy maker and a woodcutter along the way, but they all reject him outright. Luckily, he stumbles upon a dinner being hosted by BBC One stars, who welcome him.

The animated BBC One cast includes Doctor Who, Dot Cotton, Graham Norton, Sherlock and Watson, Tess Daly and Claudia Winkleman,, Mary Berry and Luther. The tagline is: "For Christmas together: BBC One."

"BBC One truly is the home of Christmas, with more families watching it together than any other channel. Our endearing little Sprout Boy celebrates this sense of togetherness," says Alison Hoad, vice chairman of RKCR/Y&R.

Smith & Foulkes added: "The BBC One team asked us to tell a story that encapsulates the spirit and excitement of a contemporary British Christmas. The resulting campaign is probably as close as you can get to a visual representation of this."

Hopefully the BBC folks don't like the sproutlet enough to eat him.


Client: BBC

Agency: RKCR/Y&R

Executive Creative Director: Mark Roalfe

Creative Director: Marc Hatfield

Head of Planning: Emily James

Business Director: David Pomfret

Account Director: Fabia Palliser

Account Manager: Ilona Lunny

Agency Producer: Edel Erickson

Animation Production Company: Nexus

Directors: Smith & Foulkes

ECD: Chris O'Reilly

Producer: Tracey Cooper

Production Manager: Fernanda Garcia Lopez         

CG Supervisor: Ben Blundell

Storyboard: Gabriel Schucan, Richard Fitzgerald

Character Designer: Max Kostenko, Gillian Reid, Ben Godfrey, Daniel Burgess

Matte Painters: Adam Willis, Callum Strachan, Marco Caradonna, Daniel Burgess, Adam Leary

Modeling: RedKnuckles, James Hardingham, Matthew Clark, Sophie Loubiere, Juan Carlos Gracia

Texture Artists: Benjamin Lebourgeois, Arkin Esref

Animation: Dominic Griffiths, Roland Edwards, Aziz Kocanaogullari, Benjamin Tron, Edward Sherwood, Jean-Guillaume Culot

Rigging Technical Director: Pete Addington

Rigging: Dan Lane, Anthony Vincent

Lighting & Rendering: Darren Rolmanis, Andy Spence, Kevin Russell, Dorianne Filbeuil,  

VFX: Pierre Clenet, Tobin Brett

Compositing: Ken Hau, Elliott Kajdan, Alexander Swann, Leslie Belot     

Editor: David Slade

Post Production / Grade: Simone Grattarola @ Time Based Arts

Sound Design: Anthony Moore & Tom Joyce @ Factory

Sound Design Producer: Raluca Anastasiu @ Factory

Music Composer: Alex Baranowski C/O Siren

Executive Music Producer: Sean Atherton @ Siren

Music Producer: Sian Rogers @ Siren

Musicians: London Symphony Orchestra

@ Abbey Road Studios