Ad of the Day: Honda

W+K's captivating new spot puts the brand's 65-year history in a single engineer's hands

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Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden + Kennedy in London makes the part of me that refuses to age very, very happy.

Especially the little ASIMO robot saying "Konnichiwa!" ("Good afternoon!") just before it runs away. Also, the notion that this guy has a little strip on both his arms that is presumably entirely free of hair from that one moment when the lawnmower escapes up one sleeve and down the other.

AW+

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