Ad of the Day: Tinder Plus Takes a Girl on Wild Adventures in Love, Sex and Travel

Romance on the go

Headshot of Tim Nudd

Monday's release of Tinder Plus, the paid version of the popular dating app, was met with a certain amount of consternation, particularly among elderly users over 30. But this 90-second spot for the premium version is something most people will be able to get cozy with.

Created by and director Matthew K. Firpo (who've done lots of Tinder ads in the past), the spot—structured almost like the popular one-second-a-day videos—plays out as a girl's fast-paced reminiscence of a recent vacation. And quite the vacation it was—powered mostly, it seems, by Tinder.

It's international in scope, as she goes from London to Paris to Istanbul, which helps to demonstrate one of Tinder Plus's key new features, "Passport," which let you search a new location without actually being there. It also briefly shows off the "Rewind" feature, which lets you undo a swipe-left and not lose that person into the ether.

The spot is stylish, youthful, nicely shot and full of energy, thanks to the track "Class Historian" by Broncho. It's also a great conceptual fit for the service it promotes—it doesn't linger on any image for more than a second before you're on to the next one.

It's a pretty straightforward swipe-right.


Client: Tinder

Production Company:

Executive Producer: Maximilian Guen

Director: Matthew K. Firpo

Cinematographer: Jordan T. Parrott

Additional Cinematography: Jake Saner

Sound Mix: Luciano Vignola

Editorial + Color: Matthew K. Firpo

Associate Producer: Rosanna Bach

Song: "Class Historian" by Broncho

Featuring: Allison Lanier & Steve Wittman

@nudd Tim Nudd is a former creative editor of Adweek.