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Legendary football coach Vince Lombardi was one tough mother. And he liked flowers, as far as anyone knows. So, who better to provide inspirational copy for Teleflora's Mother's Day campaign?
Voice actor Mike Pollock contributes a macho, no-nonsense reading of Lombardi's "What It Takes to Be Number One" speech from 1970, for a two-minute film created by The Wonderful Agency and StudioM director Bryan Reid.
"Winning is not a sometime thing—it's an all the time thing," the narration begins.