Ad of the Day: Teleflora Finds Fresh Use for Vince Lombardi in Powerful Ad for Mother's Day

Salute to 'tough mothers' everywhere

April 25, 2016

Legendary football coach Vince Lombardi was one tough mother. And he liked flowers, as far as anyone knows. So, who better to provide inspirational copy for Teleflora's Mother's Day campaign?

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Brand Marketing

Ad of the Day: Teleflora Finds Fresh Use for Vince Lombardi in Powerful Ad for Mother's Day

Salute to 'tough mothers' everywhere

David Gianatasio

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David Gianatasio