Ad of the Day: Teleflora Beautifully Answers the Question 'What Is Love?' for Valentine's Day

A rich bouquet of human experience

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What is love? 

Teleflora poses this question at the start of an affecting Valentine's Day film, created by the (aptly named) Wonderful Agency. The work treats us to a two-minute montage featuring folks of various ages, races and sexual orientations cherishing the people they love. 

The main focus is on romantic intimacy. Diverse couples go on dates, snuggle under covers, celebrate their shared lives and even suffer the pangs of separation. But the ad also shows other kinds of love, such as a mom cuddling her baby, and kids bonding on a playground. 

The narration employs disparate voices—old, young, male and female—to great effect.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in