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If you needed further evidence that the bacon craze has completely imploded, Taco Bell is making fun of the universal obsession with the stuff to pitch a new product … of which bacon is an integral part.
"Bacon you can't eat is bacon you don't need," says the tagline in a new campaign, from Deutsch LA, that hopes to reclaim the cured meat as an edible, not everything but.
The centerpiece 30-second TV and cinema spot, "Bacon Mall," imagines an almost Lynchian nightmare of a shopping center where all the products are bacon themed.
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