Ad of the Day: Sylvester Stallone Brings the Heat in This Ridiculous Ad for a British Bakery

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Yo, Adrian! Sylvester Stallone is in this British commercial for Warburtons bakery. Guess he didn't make enough dough in Hollywood.

Sly rises to the occasion, though, in this wry-humored spot from WCRS that finds the actor pitching Warburtons management on The Deliverers, his idea for an action movie about a gung-ho, Rambo/Rocky-esque bread delivery guy.

Why cast Stallone in the two-minute ad?

"Warburtons goes to heroic lengths to deliver to 16,000 stores every day, so we needed someone who could represent that," WCRS senior account director Tim Boxall tells Adweek.

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