Ad of the Day: 'The Sun'

Scandal, what scandal? The News International tabloid has more fun than ever in Grey's new spot

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Welcome to the sunny alternate universe of The Sun.

In this new ad from Grey London, the News International tabloid puts on a happy-go-lucky face amid the ongoing arrests of its journalists for alleged bribery and the slow implosion of Rupert Murdoch's U.K. empire. Ignoring the gloom entirely, the spot focuses, in nursery-rhyme fashion, on the wide range of topics the paper covers. By wide range, we mean kitchen sink, from substantive issues like taxes and troops to even more substantive issues like bingo and half-naked women.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in