Ad of the Day: Stressful Week? Watch This Beautifully Serene Ad About Urban Deer

Canon's quiet, mesmerizing look at nocturnal explorers

Sometimes, the most attention-grabbing thing you can put in an ad is silence.

That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot features footage carefully gathered from a London/Essex suburb near Epping Forest, where deer emerge each night to roam the streets, yards and parks while residents sleep.

The wonderfully minimalist ad was produced and directed by Jonathan Glazer, whose extensive commercial work includes Sony Bravia's "Paint" and Guinness' "Surfer"—considered by many to be one of the best ads ever made.

In case you're wondering how all this ties in to Canon, you can visit the campaign site to learn about the techniques used to shoot the footage. A previous installment in the "Come and See Campaign" went for a very different tone by capturing the action and adrenaline of "gladiator football." 

CREDITS

Client: Canon Europe

Consumer Imaging, Marketing Communications Director: Nigel Taylor

Creative Agency: JWT, London

Executive Creative Director: Russell Ramsey

Creative Director: Adam Scholes

Art Director: Anita Davis

Copywriter: Jonathan Budds

Agency Producer: Rebecca Hunter

Project Manager: Romana Kit

Planner: Kris Flemington

Business Director: Antony Hill

Board Account Directors: Elizabeth Haslam, Claire Howe

Account Director: Tom Ring

Media Agency: PHD

Director: Jonathan Glazer

Production Company: Academy Films

Producer: Simon Cooper

Director of Photography: Tom Debenham

Editor: Paul Watts @ The Quarry

Sound: Johnnie Burn @ Wave

Exposure: EMEA