Ad of the Day: Starbucks Cleverly Advocates for Meeting Up Instead of Texting

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Starbucks wants to help you with your communication problems. Just spend more time sitting in one of its shops talking to a real live person instead of text messaging.

In a series of new ads from BBDO, the coffee chain plays up the difference between the spoken and written word by showing text-message conversations which voice actors also say out loud at the same time—with real subtext instead of cutesy emoji and bad grammar.

In one of the spots, a man tries to figure out if he's still in the doghouse with a love interest.



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