Ad of the Day: St. John Ambulance

A man survives cancer, then tragedy strikes, in BBH's shocking new spot

Few things build sympathy for a character quite like a battle with cancer. Such a battle encompasses three-quarters of this hard-hitting new PSA from BBH London for St. John Ambulance—beginning with a man's diagnosis and continuing through his recovery. But then, without warning, tragedy strikes.

@nudd Tim Nudd is a former creative editor of Adweek.