Ad of the Day: Smirnoff

Enjoy a 'nocturnal awakening' in this colorful, raucous and really quite outlandish spot from JWT

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New York's hottest club is Nocturnal Awakening. Located in an abandoned warehouse, this club has everything: Tear gas. Glitter showers. Screeching owls. Ice-filled pianos. Watermelons being hurled at industrial-sized fans. A rhyming Grace Jones look-alike reciting. Vodka.

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